This master thesis aims to examine how fashion companies execute the transition to circular business models relying on preowned apparel. Through a qualitative approach, I conducted a comparative case study on four fashion firms operating in different geographical markets that have or are working towards circularity within their business operations. Using the dynamic capabilities framework with a focus on microfoundations, the findings suggest that there are common skills, processes, procedures, organizational structures, decision rules and disciplines that are relevant to fashion companies in the successful implementation of preowned apparel. Additionally, the different ways in which used fashion can be integrated potentially reveals common and unique challenges and opportunities for the industry.
| Date of Award | 29 Jun 2023 |
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| Original language | English |
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| Awarding Institution | - Universidade Católica Portuguesa
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| Supervisor | Laure Leglise (Supervisor) |
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- Circular business models
- Fashion industry
- Microfoundations of dynamic capabilities
- Best practices
- Dynamic capabilities
- Sustainable fashion
- Mestrado em Gestão e Administração de Empresas
Fashion forward: a business model approach to integrating pre-owned fashion
Almeida, A. (Student). 29 Jun 2023
Student thesis: Master's Thesis