Climate change is the biggest problem that humankind has ever faced so far. In the era ofmass production and overpopulation, their impact on environmental degradation isincreasing day by day, and unless people start to take action immediately, the future will betoo late to do so (Mitchell, 2016). On a more comprehensive level, professional activitiessuch as manufacturing, mass production, and individual-level activities such asoverconsumption and non-renewable energy use can be shown as examples. Even thoughthe opportunities to make a change at the more comprehensive level are higher, since mostpeople are not able to be a part of those decisions, individual-level behavior change is thebest option to start minimizing the negative impacts of human behavior. Green consumptionbehavior change is the most likely behavioral change for people to the individual level todecrease climate change's negative externalities. The theory of planned behavior (TPB) isone of the best models to predict behavioral intention. Although TPB is based on a selfinteresttheory, thus it is not able to explain why people act to benefit society and why thelevel of internalizing future possibilities differs among people. Therefore, it is necessary toinclude such variables in order to have a better predictive model. Results showed thatprosocial values together with the Extended Theory of Planned Behavior, can predict one’spurchase intention regarding green products, although the same statement cannot be madefor the impact of temporal discounting on predicting consumers’ intention. In future studies,it would be useful to explore the effectiveness of temporal discounting on people’s purchaseintentions since it represents how people perceive possible future events. It is essential tomobilize people to take action to minimize environmental degradation immediately.
Date of Award | 5 Mar 2021 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Ana Rita Farias (Supervisor) |
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- The extended theory of planned behavior
- Green purchase intention
- Temporal discounting
- Prosocial behavior
- Climate change
- Mestrado em Psicologia na Gestão e Economia
Filling the gaps: prosociality and temporal discounting in the extended theory of planned behavior to predict green purchase intention
Çoruk, S. (Student). 5 Mar 2021
Student thesis: Master's Thesis