Finding the right junction
: assessing business models and stakeholders for autonomous mobility

  • Maximilian Wilhelm Erich Bornemann (Student)

Student thesis: Master's Thesis


Autonomous Vehicles will fundamentally disrupt the mobility and automotive industry and, hence, challenge current business models and players on the market. Car manufacturers and major tech companies, as well as many start-ups, are already today fighting for supremacy on the future market. Therefore, the questions arise which business models will potentially be successful and which players will dominate the market. This thesis explores high potential use cases for autonomous mobility services in urban passenger transportation in order to subsequently identify auspicious business models. For the examination of the use cases, market sizes, the affinity of different consumer segments towards autonomous vehicles, as well as a comprehensive comparison of the current and the estimated future mobility market concerning the fulfillment of customer needs, are considered. Business models are identified based on 55 business model patterns that evolved in business model innovation during the past 50 years. All patterns are applied to the mobility industry, and a selection of promising patterns is further elaborated for the high-potential use cases. The result is a rating of the fit between promising business models and the high-potential use cases. The identification of stakeholders and the analysis which part of the value chain each of them may occupy results in different conceivable scenarios. However, the analysis also reveals stakeholders who, due to the current market development, have a challenging future ahead and may be driven off the market in the long run.
Date of Award13 Oct 2020
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAndré de Almeida Pinho (Supervisor)


  • Autonomous vehicle
  • Mobility as a service
  • Business model
  • Stakeholder
  • Urban mobility
  • Disruption


  • Mestrado em Gestão e Administração de Empresas

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