From data to innovation
: empowering sustainable new product development with AI and data science : insights from Portuguese industries

  • Ricardo David Francisco (Student)

Student thesis: Master's Thesis


Unlocking the potential of AI and Data Science (AI/DS) in New Product Development (NPD) stands as a promising avenue for innovation acceleration. According to Gomes (2022), despite recognizing the potential of these technologies for better decision-making, many Portuguese firms lack the resources, hindering competitiveness and innovation.This dissertation examines this paradox, aiming to reveal the AI/DS potential for 'Innovation Analytics' in Portugal's NPD landscape. Through a mixed-methods approach involving surveys, semi-structured interviews, and a practical application, this study investigates the impact of AI/DS adoption on sustainable NPD.
Key contributions of this research include a proposed conceptual framework harmonizing both AI/DS and functional departments with Cooper's Stage-Gate model (potentially acting as a roadmap for AI/DS implementation for NPD), insights from AI/DS adoption and a practical examples for rapid innovation using AI tools. The study's insights highlight correlations between AI/DS interest and innovation in NPD, supported by real-world cases. Additionally, a practical application employing AI tools like DALL·E and ChatGPT demonstrates these technologies transformative potential for rapid innovation, improving market research efficiency and product concept visualization. While some Portuguese industry sectors exhibited varied AI/DS adoption profiles, the study found that these sectoral differences were not significant. The insights offered provide guidance for venturing into the realm of AI/DS-powered sustainable innovation.

Date of Award16 Oct 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPaulo Amaral (Supervisor)


  • Sustainable new product development
  • Artificial intelligence and data science in NPD
  • Innovation analytics
  • Stage-gate
  • Portuguese industries


  • Mestrado em Gestão Aplicada

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