From river to runway

: how small-scale suppliers drive sustainable innovation in global fashion : the case of Pirarucu leather

Abstract

This thesis examines the role of small-scale suppliers in driving sustainable innovation within the global fashion industry, focusing on the specific case of Pirarucu leather. Through the use of theoretical frameworks like Sustainable Supply Chain Management and Stakeholder Theory, this research investigates how these actors contribute uniquely to sustainable practices and outlines the necessary arrangements needed for their success. Through five semi-structured interviews with key stakeholders in the Pirarucu leather supply chain, a qualitative content analysis using Gioia’s methodology was conducted. The findings confirm and extend current literature by highlighting six main success factors for integrating sustainable innovation across global supply chains: Close and transparent relationships, extensive networks, unique product offerings, open dialogue, partnerships with local initiatives and sustainable practices throughout the whole production process. However, the research also identifies several key challenges for small-scale suppliers, including high costs, certification difficulties and the difficulty to meet industry standards. Finally, the findings emphasize the intrinsic motivation and innovative spirit of small-scale suppliers, which enables them to drive sustainable practices throughout the entire supply chain. For sustainable innovation to thrive, a collaborative effort among all supply chain stakeholders is essential. Distributors, retailers, brands and designers have to act as facilitators, supporting small-scale suppliers in overcoming challenges and promoting sustainable innovations to raise consumer awareness and adoption. This research provides a groundwork for future research and managerial strategies aimed at enhancing their contributions to global sustainability.

Date of Award	3 Jul 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Sarmento Costa (Supervisor)