Futebol feminino na televisão portuguesa

: a (in)visibilidade das mulheres

Abstract

Television is the preferred medium of Portuguese people which assumes a decisive role as a social institution. Allowing the construction of interpretations and reproductions of reality that are shared in society, television is considered and seen as a strong foundation of the social sphere. Given its positioning, television allowed the possibility to expand sport, in particular football, which was crucial to its success and global dimension. Historical evolution has demonstrated the (tiny) presence of women in football, while the sport was built through male hegemony. Thus, this visibility given by television to football is only applied to men, because when we refer to women’s football the panorama is very different, since in the media the the modality is mainly focused on men's football. This research aims to cross reference the studies that have been developed in the last years with a reflection and approach to the position that women’s football presents today in society, but above all, in the media. In this sense, the research aims to analyse the representation of women’s football in portuguese television, qualitatively and quantitatively, with the intention of searching whether there is (in)visibility of women’ sport compared to men’s sport. In order to achieve the proposed goals in the research, a mixed methodology was designed to assess the existence of textual aspects which diminish women’s games, to know the professionals’ perspectives that are involved in that sphere, but also of those who attend the sport (we interviewed sports journalists, women's football athletes and we surveyed viewers) and, finally, we carried out an analysis that allowed us to understand the difference between the television presence of women's and men's football. One of the main conclusions we reached is that the public does not adhere to women's football because it is something cultural and ideological and that leads most people to show preference for men’s football and television does not provide as much time and space to women’s football because this is not an audience booster. In short, the public does not adhere to women's football because they are not interested and television does not give them women's football because it does not adhere to it, that is, it does not adhere to it because it does not give it to it, it does not give it to it because it does not adhere to it.

Date of Award	26 Oct 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Eduardo Cintra Torres (Supervisor)