Futebol, media e sociedade

: um fenómeno de sucesso

Abstract

Football is a central phenomenon in society, with a growing importance, even amongst the media. We will start by observing the origins of football in order to understand where our object of study came from. Then, following the work of a variety of authors, we will analyse the process of identity that occurs with the supporters, as well as the feeling of belonging that is created. The triad between football, media and society is also observed. Always founded on a theoretical base of previous works, we also portrait this sport as a business from both the brands and clubs point of view. Based on a chapter with a more empirical nature, we will also divide and analyse a football game as a whole, including everything that happens before and after the match. As a result, we propose a multidisciplinary approach to a global phenomenon, aiming to understand its reasons for success.

Date of Award	2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rogério Santos (Supervisor)