Generg

: which renewable technology for the next decade

Abstract

Generg, a Portuguese based company and a promoter of renewable energies, has been operating for over 25 years. During its first decade of activity, it started by exploring small hydric power plants, and then diversified into wind power. It subsequently expanded once more, in terms of employed technologies, with the construction of two solar power parks. Generg’s current portfolio comprises a total of 487.6 MW of clean power, distributed by 436.4 MW of wind capacity, 33.2 MW of hydro capacity and 18 MW of solar capacity. Nowadays, after several years without new investment, an opportunity to invest in a new renewable park appeared. The company holds a license to explore wind energy, with a total of 20 MW of power generation capacity, which can be converted to solar energy, due to the smaller environmental impact of this alter. The present case analyzes the evolution of the company over time, as well as the strategy it followed. It also contemplates an overview of the renewable energy industry in Portugal and the global panorama. The main objective of the case is to put the reader in the position of making a decision, concerning this new investment opportunity, contemplating immediate advantages, for both technologies, with long term concerns and expectations. Should Generg maintain the license for wind technology? Or should it converted it for solar?

Date of Award	22 Oct 2014
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Simões Pires (Supervisor)