Gestão de eventos

: o estudo de caso do Grupo Onyria Golf Resorts

Abstract

Being the number one in Europe and number three in the world weighs. It's not a title for all hotels. The management positions must have the skill, knowledge, and hospitality experience of long years to get to this top. In a world of hotels currently so fiercely competitive, with so many offers of choice of locations and prices, how did they manage to highlight this much? This work aims from a professional experience in the context of an internship at Grupo Onyria Golf Resorts, in the area of sales coordination, trying to figure out what is exactly the event management: what it covers, what is necessary, what exactly has to be done. It’s important to realize that it is hard to be a good sales coordinator, because it's not enough to be a chief. To be a leader and to create, manage and coordinate an event is not a task so simple as it figures, and it is one of the main focuses of this work.

Date of Award	25 Feb 2015
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Maria Isabel Ponte Gonçalves Salazar Casanova (Supervisor)