Gestão do produto

: aftermarket de peças para carros ligeiros

Abstract

The following thesis presented in an internship report form was developed in an organizational environment at the AS Parts company, owned by Nors Group. The activities carried out during the internship period allowed the analysis of a theoretical framework about the brand and market segmentation with emphasis on price differentiation.

Date of Award	25 Jul 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Filipa da Rocha de Castro e Côrte-Real (Supervisor)