Gestão do sucesso
: uma investigação sobre como o sucesso pode ser uma alavanca para gerar mais sucesso

  • Maria Ana de Albuquerque Tapada Marques (Student)

Student thesis: Master's Thesis


Nowadays the society we live in looks at learning, understanding and getting to know better those that have achieved great success in their careers, in whichever subject matter. Hence, the media has dedicates much of its time to make available information that the audience eagerly wants, therefore turning therefore the highachievers into society role models. This continuous attention to the person rather than his/her achievements can be detrimental to how he/she conducts his/hers life and how looks back on his/her achievements, or rather his/her own success. This dissertation aims to understand and analyse in which ways the success can be managed in order to keep on growing rather than being negatively affected by it. This considers readings about José Mourinho and André Villas-Boas as well as information from five conducted interviews, four of these in the sports industry and the one in an entrepreneurial light. Among our conclusions it is the notion that a high-achiever must face a new challenge on a daily basis. The self-conduct/self-leadership, as a concept, lead us to understand how success can be managed in a way of adding more value to what has already been achieved.
Date of Award7 Feb 2014
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorFernando Ilharco (Supervisor)


  • Success
  • Motivation
  • Self-leadership
  • Media


  • Mestrado em Ciências da Comunicação

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