Gestão e comunicação de crise na Igreja Católica

: uma reflexão no contexto da sociedade de informação

Abstract

This research aims to understand how crisis communication is managed within the Catholic Church, in the context of information society. The Church communication influences the society we live in, because it intervenes in the social, cultural, political and economic dimensions. It is important to understand how the Church uses new communication tools that are at your disposal to tackle the crises shaking its structure and reputation. Given these factors, may the Church in its various structures, when faced with internal problems that are translated to the outside, using models with efficiency and current management techniques and crisis communication? Events that may negatively affect the reputation of Churches come in many risk variables, so it is necessary to understand what, and how crisis management techniques should be used to mitigate the negative effects of these occurrences? So the responsible communication must ensure that the hierarchy of the Church is committed to the preparation of the crisis plan, the communicational point of view. This thesis has theoretical support to several authors, such as the theories of Castells within the Information Society, the theories of Jean Baudrillard were analyzed under the theme of simulacra and simulation. The analysis of the information society with strong focus on technology was look through the theories of Masuda. The management of crisis communication has been discussed in light of theories of Coombie. The strategic vision of managing crisis communication is also analyzed based on the theory of António Marques Mendes. To illustrate the problems of managing communication crisis in the Catholic Church, the theory of Santiago de la Cierva is still used as theoretical support. In short, the Catholic Church, as a company, need a well structured and adapted plan to their reality to cope with crises arising disseminated by the media.

Date of Award	10 Oct 2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)