Gestão hoteleira vocacionada para o turismo religioso

: Hotel João Paulo II

Abstract

In Portugal, Tourism is the largest exporting economic activity, representing
15.3 of the portuguese GDP, with the hotel industry being one of the sectors that generate the most economic flow. Consequently, Religious Tourism is a market segment that is differentiated by virtue of the motivations and meanings – faith, search for spirituality, religious practice – of each trip and annual events. Known as the Portuguese Rome, Braga has a vast Religious Heritage, highlighting the Sanctuary of Sameiro and the Sanctuary of Bom Jesus do Monte. Most visitors stay at the Hotel João Paulo II, former Centro Apostoólico do Sameiro, where a study was conducted on the customer profile, using a questionnaire and SPSS. In this way, it was possible to perceive that around 95% consider themselves Tourists and only 5% as Pilgrim Tourists, with travel and hotel for the respondents being concepts that differ from each other.

Date of Award	18 Jan 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Varico Da Costa Pereira (Supervisor)