Hard Club

: proposta de produção de um evento SYNTHMANIA

Abstract

The purpose of this internship report is to present an analysis of the work carried out between the 20th of November 2019, and April 4th, at Hard Club. During the internship, theoretical and practical knowledge acquired during my attendance in the Masters in Management for the Creative Industries at Universidade Católica Portuguesa were applied. It describes the structure of the venue, its mode of operation, as well as the methods and processes used in the internship during the execution of the different activities, as well as a proposal for the realization of an event within the scope of Synthwave music, SYNTHMANIA. In the first part, the report describes the history of the venue, exploring not only the past, but also its current reality and context in the sector and in the city of OPorto. This part of the report discusses its structure and its functioning. In the next chapter, the activities that were carried out during the internship are presented and analyzed, indicating their relevance for my professional experience, for the host and the conclusions that were drawn from them. In the last section, the proposal for the production of the Synthwave music event is presented, in the form of a Marketing and Communication plan.

Date of Award	21 May 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luís Teixeira (Supervisor)