Hidroswim
: the resellers challenge

  • Margarida de Almeida Mendes Rosado Pereira (Student)

Student thesis: Master's Thesis

Abstract

Hidroswim is a family company acting in the pool’s industry. The company was born from the familiar need of reducing the time spent on pool maintenance. Attempting to satisfy this need, Bento’s family developed Hidrion a patent protected innovation that worked with the release of copper ions reducing 90 to 95% the quantity of chemicals needed to maintain the pool. In an initial phase the system was installed in pools of friends and family. Later on, it was sold through a pool products specialized reseller. In 2005, Hidroswim was launched in order to expand Hidrion’s business. In 2016, the main goal of the company was to improve the sale’s volume, turning its distribution channels more efficient. This dissertation provides information about the distribution channels as well as the problems related with them. The thesis is divided in three main parts: case study, literature review and teaching notes. After analysing the case the reader should be able to understand Hidroswim’s main challenges and potential strategies to surpass those challenges.
Date of Award14 Feb 2017
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Magalhães Guedes (Supervisor)

Keywords

  • Supply chain management
  • Small medium enterprises
  • Swimming pool
  • Resellers
  • Sales
  • Distribution channel

Designation

  • Mestrado em Gestão e Administração de Empresas

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