How can companies in the clothing and textile industry manage tensions in the implementation of circular business models? A paradox perspective

Abstract

This study aims to examine tensions in the implementation of circular business models in the clothing and textile industry and the responding strategies employed by companies to manage these tensions. Adopting a qualitative approach, and drawing on paradox theory, I conducted a comparative case study on five Swedish companies in the clothing and textile industry that actively strive to incorporate sustainability in their business strategy. The findings suggest that all companies experienced tensions whilst learning, performing, and organizing weremore present than belonging. Additionally, all companies emphasized acceptance and resolution strategies. The results potentially show that applying paradoxical thinking within organizations can help to reduce tensions related to complex sustainability challenges and facilitate to manage the implementation of circular business models in the clothing and textile industry.

Date of Award	27 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)