How can independent moviemakers survive in the digital age?

  • Hana Hadžiahmetovic (Student)

Student thesis: Master's Thesis


The present thesis aims to answer the question of whether independent moviemakers can survive in the digital age. Having been faced with digitalization and the transformation of it
score practices, the film industry was obliged to rethink its existing business models. This research demonstrates the threats (worsening financial situation of art-house cinemas, overwhelming expansion of choice), as well as opportunities (widening of distribution opportunities, cheaper marketing of indie content, diversifying cinematic offer). The findings of my research show that it is indeed possible for the independents to survive by combining the advantages that come from both online and offline sphere.
Date of Award24 Jan 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorLaure Leglise (Supervisor)


  • Film production
  • Business models
  • Digitalization
  • Value for money
  • VOD platform


  • Mestrado em Gestão e Administração de Empresas

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