How Covid 19 changed the entertainment industry and forced a rapid adoption of subscription video on demand platforms

  • Elizabeth Ashley Cesena (Student)

Student thesis: Master's Thesis


This pedagogical case study investigates how the Covid 19 pandemic led to challenges in the entertainment industry and how studios were forced to make quick changes to how they normally do business. As a solution to their problem many in the industry decide to adopt Subscription Video on Demand. As Netflix was the first to launch SVODs platform this case study uses the theory of disruptive innovation to look how this new technology revolutionized the industry in such a short amount of time. After dominating the American market Netflix expanded globally where it had to adapt to government protectionism regulations from different countries. This proved to be beneficial as Netflix helped increase the global popularity of foreign programs in other markets such as the United States. Foreign programs led to some of the biggest hits on Netflix which has now committed to making more local content in its studios around the world. With governments implementing stay at home orders to stop the spread of Covid 19 cinemas around the world were forced to close. This led traditional studios to adopt their own SVODs platforms as new distribution channel to still be able to reach their consumers.
Date of Award29 Apr 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Ferreira Reis (Supervisor)


  • Covid 19
  • Entertainment industry
  • Subscription video on demand
  • Netflix
  • International expansion
  • Vertical integration
  • Movie studios


  • Mestrado em Gestão e Administração de Empresas

Cite this