How did a niche wholesaler adapt its strategy in response to the challenges posed by the EU REACH regulation, leveraging its resources and dynamic capabilities?

Abstract

Since the EU’s REACH regulation, the flavor and fragrance industry has faced significant challenges. Especially for small and medium-sized enterprises (SMEs) adapting to these stringent regulatory demands has been a complex and resource-intensive effort. This thesis investigates the strategic response of an anonymized wholesaler, WFF, to the regulation. A pedagogical case study is used in which students are given a real-world scenario to assess the strategic alignments. By utilizing semi structured interviews and secondary data, it aims to explore the adaption through dynamic capabilities and strategic alignment. The main findings can be broken down into 3 main points: The need for SMEs in the flavor and fragrance industry to adopt advanced technologies and innovation responses to regulative hurdles. (2) The importance of restructuring both internal and external processes to maintain compliance and efficiency. This includes revising business models to adapt to the evolving regulatory and market landscape. (3) The necessity for advanced risk management and strategic foresight and to leverage technological advancements and data sharing within the industry. This broad approach highlights the importance of holistic management practices in navigating industry regulations.

Date of Award	25 Jan 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)