How remote work affects productivity and the future of work

: the Go-to-Market Strategy for Junto, the B2B digital nomad program

Abstract

Remote work is the future of company cultures, and this paper will provide data on how much of the workforce will become remote in the upcoming years. An increasing workforce wants to enjoy the benefits and flexibility of the digital nomad lifestyle, known as digital nomadism. However, it is hard for employees to work remotely while separate from a stable office culture. Junto is a B2B remote work program that plans and organizes a one-month ‘workation’ for employees. It assists employees with the flexibility and work-life balance they desire to improve the company culture. The tools included are finding accommodation, flight plans, visa & legal services, financial planning for the trip, work-life balance tools, and manager to employee assistance. It allows employees to keep their current jobs while traveling and having stability. Companies, in return, gain a higher talent and loyal workforce. This paper has valuable insights on non-start-up companies in traditional office cultures that would pivot to a remote working lifestyle based on a qualitative and quantitative research approach. This paper also acts as a marketing recommendation for Junto, which is recommended to market its services best by targeting non-start-up companies that would be open and benefit from its remote working program and services.

Date of Award	27 Apr 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)