The idea of what a company’s goals should be has had a massive shift, from only focusing on profits, to also taking into consideration society’s needs and how to engage with it. In fact, the importance of business in addressing social needs is undoubtable, since they are the most efficient way of determining these needs and their solution. Bearing this in mind, it was created a movement of companies committed to use their activity in a way that improving social and environmental issues is at their core mission, the B Corps. In this context, this dissertation focuses on the process of becoming a B Corp, through the study of the case of Manipedi, a Portuguese nails spa aiming to empower and give a stable job to talented and driven women living in difficult life conditions. By certifying into a B Corp, Manipedi ensures that its social mission is kept and will not be jeopardized over profits. The necessary changes a company must perform in order to become a B Corp vary from company to company, according to its characteristics and mission. Besides, the basis to become a B Corp is to improve social and environmental issues, which vary with external and internal factors to the firm. This way, there is no equal path when becoming a B Corp, but a continuous and progressive journey which each firm must shape according to its characteristics.
Date of Award | 13 Feb 2017 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Susana Frazão Pinheiro (Supervisor) |
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- Mestrado em Gestão e Administração de Empresas
How to become a B Corporation : the case of Manipedi
Silva, S. L. (Student). 13 Feb 2017
Student thesis: Master's Thesis