Integrating active Corporate Social Responsibility (CSR) engagement into the business strategy has been a relevant topic and differentiation opportunity for large and medium-sized firms that could potentially result in improvements towards the firm’s stakeholders, the environment as well as its business performance. While dedicating business resources to CSR activities and away from direct value creation, it also represents (opportunity) costs. Especially in the context of startups, resources are scarce and CSR implementation frameworks, mostly designed for larger enterprises, can often times not be applied. Accordingly, scientific research on the integration of CSR practices in the contexts of startups and its potential effects is rare. Hungry4 is a lifestyle-brand startup that comprises three individually operating subsidiaries. Hungry4Pasta, a food delivery service and pop-up restaurant; Hungry4Party, an event curation establishment; as well as Hungry4Change, a non-profit organization focused on connecting people with impact opportunities by hosting fund raising and volunteering events dedicated to existing NGOs, active in various domains. By being fully associated with Hungry4’s for-profit subsidiaries Hungry4Pasta and Hungry4Party, Hungry4Change also embodies a CSR-vehicle within the Hungry4 organization. In the following study, the potential impact of three performed Hungry4Change events (representing CSR practices) on Hungry4’s business performance has been evaluated. By application of two quantitative methods (KPI monitoring and online surveys), the impact on four predefined business performance indicators has been examined. Findings can prove a positive, statistically significant impact based on Hungry4’s social media performance, its brand awareness as well as its brand perception.
Date of Award | 29 Apr 2022 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Nuno Moreira da Cruz (Supervisor) |
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- Corporate Social Responsibility
- CSR
- Impact
- Business
- Performance
- Startup
- Hungry4
- Hungry4pasta
- Hungry4party
- Hungry4change
- Social
- Environmental
- Humanitarian
- Mestrado em Gestão e Administração de Empresas
Hungry4Change: an impact analysis of active CSR engagement on the business performance of an existing startup
Stempel, S. P. L. (Student). 29 Apr 2022
Student thesis: Master's Thesis