Impacto da inteligência artificial na informação de gestão das sociedades desportivas portuguesas da indústria do futebol

Abstract

This dissertation explores how Artificial Intelligence has impacted the processing of management information of Portuguese sports organisations. The main purpose of this study is to obtain relevant information from the key players of the football industry, through qualitative research with the heads of each sports company members in professional competitions, which will allow us to understand how AI is being integrated into each department of these companies, mainly in management control. Furthermore, by evaluating the changes in management processes, tools and approaches resulting from the implementation of AI technologies and how these changes impact strategic decision-making in companies of different sizes, it is possible to measure and understand the differences and similarities between companies. Finally, this study analyses managers perceptions of the use of AI in information management, as it understands the challenges, benefits and changes in management discourse resulting from the adoption of AI, which could be useful to companies in the sports sector that wish to effectively integrate these technologies.

Date of Award	10 Jul 2025
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	José Miguel Pereira dos Santos de Oliveira (Supervisor)