Implementação da nova intranet, HeiPort
: caso de estudo Sociedade Central de Cervejas e Bebidas

  • Maria Rita Roquette da Cruz Tenreiro (Student)

Student thesis: Master's Thesis

Abstract

Communication is something that is part of us as individuals and an asset in any environment. Just as human beings need to communicate to satisfy their own needs, companies also have this need, and increasingly want to do it quickly, interactively and enabling them to be competitive enough. For this reason organizational communication has become one of the main challenges of the business world. To ensure their survival, companies have to keep their employees connected and aligned to the business, share their successes and failures and enhance corporate culture, increasing the motivation of their people. Reporting these values has become an important goal for companies who are aware of this concern and face communication as a key factor for success. The intranet phenomenon arises in the present context, where the emergence of information and communication technologies provides a strong focus for organizations in the area of Internal Communications. The case study of the implementation of HeiPort which deserved a major highlight during this investigation, aims to realize the impact that this new channel of communication has brought to the SCC Internal Communications strategy and the daily lives of the employees. For this we performed a 6-month internship in the Company, where all the necessary information was collected and a specifically designed survey was applied for this purpose.
Date of Award20 Feb 2015
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorFernando Ilharco (Supervisor)

Keywords

  • Organizational communication
  • Internal communication
  • Information technology
  • HeiPort

Designation

  • Mestrado em Ciências da Comunicação

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