The adoption of artificial intelligence (AI) technologies in organizations has been very rapid and is changing the way organizations approach their business. This dissertation analyzes how different aspects of the challenges and opportunities of AI are impacting companies. It covers important areas such as data management, organizational changes and the legal aspects of AI adoption. Based on interviews with experts from different industries, the dissertation identifies many factors that are crucial for the successful implementation of AI. Furthermore, the dissertation shows that while the application of AI has numerous positive effects on business processes and customer relationships as well as on decision-making, it also raises certain concerns and questions, including those related to data protection, ethics and the cost of implementation. Finally, a tactical approach is presented on how companies can integrate AI into their operations and reap the associated benefits while minimizing the pitfalls associated with AI.
Date of Award | 23 Oct 2024 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Pedro Parada (Supervisor) |
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- Artificial intelligence
- Implementation
- Corporate strategy
- Data strategy
- Machine learning
- Change management
- Ethics
- Production optimization
- Mestrado em Gestão e Administração de Empresas
Implementation of artificial intelligence in enterprises: challenges, opportunities, and success factors
Allemann, L. (Student). 23 Oct 2024
Student thesis: Master's Thesis