Importância da liderança em contexto de mudança organizacional
: Grupo Lusiaves

  • Inês Poças Santos Bigotte Veiga (Student)

Student thesis: Master's Thesis


The present study focuses on the specific case of Grupo Lusiaves, the organization where the internship took place, aiming to understand the importance of leadership in employees in a scenario of change, derived from the Covid-19 pandemic.Leadership influences interpersonal relationships and, therefore, the leader excels at balancing these relationships, in order to achieve effective organizational performance. In this perspective, the concept of communication is a determining factor, as it promotes closeness between the leader and the followers.Circumstantial changes led to the emergence of leadership as a prominent theme in contemporary organizations, as well as at academic level. At the same time, internal communication is reorganized in the general configuration of an organization, especially in a context of change.In this context, the theoretical exposition emphasizes three fundamental notions:leadership, internal communication, and organizational change.The methodology used follows the mixed method, by carrying out and exploratory interview with one of the organization leaders and a document analysis and through a questionnaire survey. The investigation fulfilled allowed the validation of the three.Grupo Lusiaves employees consider that their leaders have acrucial role in promoting change strategies during the organizational change process has contributed positively to the sameInternal communication at Grupo Lusiaves has a positive impact performance of its employees, in times of organizational change.
Date of Award25 May 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPatrícia Dias (Supervisor)


  • Leadership
  • Internal communication
  • Organizational change


  • Mestrado em Ciências da Comunicação

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