In a sustainable point of view for the planet and the individual health, the emerging challenges of the climate change raises a number of significant questions. Being the transport category, the biggest producer of CO2 emissions, the starting point for the change of this paradigm can be the replacement of the use of fossil fuels by another source of energy more eco friendly, the electric mobility. In 2022, it is possible to state that the future will pass through electric vehicles, European growth levels are not enough to achieve the goals set, however data indicates that this type of mobility is increasing in Europe. This dissertation will focus on analysing the main existing barriers to the nonadoption of electric cars, enabling the understanding of why that it is not even more accelerated. Moreover, there will be a reflection on the incentives for purchasing and the receptivity that the Portuguese market would have concerning Chinese electric vehicles. In order to answer the goals defined, six electric car users and seven car salesmen will be inquired. From the analysis of the interviews and the use of peer reviewed literacy, the research results and conclusions will be presented. Within this dissertation, it is intended to contribute for the acknowledgment of the Portuguese car market, so that brands and the government itself, can define strategies to overcome the gaps found.
|Date of Award||19 Oct 2022|
- Universidade Católica Portuguesa
|Supervisor||Jorge Julião (Supervisor)|
- Electric cars