Incorporation of business analytics techniques in reporting

: the case of OLI world

Abstract

Currently, in a data-driven world, companies are looking for new ways to improve decision-making processes and performance. This case study investigates the impact of Business Analytics techniques on reporting at OLI Sistemas Sanitários S.A. The study addresses the following questions: How do Business Analytics techniques assist companies and managers in decision-making?; What are the benefits of using tools such as Microsoft Excel, Power BI, R, Python, or SQL in reports?; What is the perception of employees regarding the introduction of these tools in their tasks?; What are the objectives of managers when incorporating these techniques into the decision-making process? In this sense, it resorts to reports developed during the internship in the company and qualitative interviews applied to workers of the same. This study reveals that incorporating Business Analytics techniques allows for a greater understanding of the company's operations, the discovery of crucial insights for competitiveness, support of decision-making, and overall performance optimization of the company. Regarding the limitations of this research, it focuses on a specific company, thus future studies should cover different companies and sectors. Further investigation should also explore the development of training programs to improve the knowledge and skills of professionals in these areas. Furthermore, upcoming research should focus on making the "black box" nature of some techniques more transparent and understandable to users.

Date of Award	3 Jul 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Duarte Silva (Supervisor)