Increased sales numbers of the museumsshop of the Oceanário de Lisboa

: are they related to the restructuring of their business?

Abstract

In order to be well positioned for the future, the operators of the museum shop at the Oceanarium in Lisbon want to have an answer to their increased sales figures. In June 2018, the shop was completely renovated and brought up to date. In the same year, they also started to replace the first products with more sustainable ones. Was it a combination of both points or was one of the components the reason for the increased sales? Due to the Covid­19 pandemic, it is not yet possible to make a scientific statement about the sustainable products in connection with increased sales. Therefore, the research question is whether the renovation of the museum shop in the oceanarium in Lisbon has a statistically significant impact on the performance of the shop? The impact analysis clearly shows that the renovation has a positive impact on the sales figures of the shop. The results were generated using the R package CausalImpact.

Date of Award	24 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)