The following thesis, to which was chosen a case study format, is focused on BMW, a successful German car maker for the middle-high budget customers. Vehicles electrification, a pressure that came from some customers and also by strong inter governmental legislation, has brought even more challenges than electrification it self since technology and mobility as a service emerged in the market thanks to the good it could do for the environment. Thanks to all these developments, BMW and the automobile industry in a general way, felt the beginning of a crisis for which the Germans didn’t bring a good reputation from the past, with the diesel scandal that occurred. Hereupon, BMW presents a very complete case of business adaptive strategies since it crossed huge difficulties and huge doubts when compared with any other carmaker non-german. Not expecting this kind of change, production solutions, strategic locations, strategic partnerships and governmental incentives had to be studied in order to satisfy a target that, at the beginning, BMW didn’t know what the reactions would be.
|Date of Award||26 Jan 2022|
- Universidade Católica Portuguesa
|Supervisor||Ricardo Ferreira Reis (Supervisor)|
- Industry 4.0
- Electric vehicle
- Business model