Infoentretenimento

: estudo de caso do programa “Esta Manhã” da TVI

Abstract

The Television was created with two distinct genres, which consequently mirrored the two main objectives of the television: to inform and to entertain. However, society developed, and with-it new needs emerged and, consequently, a new television genre, which connects these two worlds, which was called infoentretenimento or infotainment. But what is infotainment and what are its threats to the television world? In this investigation we understand what this hybrid genre is, which puts into practice the junction of information and entertainment, we analyze the way in which TVI's program "Esta Manhã" materializes infotainment, we refer the advantages and disadvantages of this television format, and we also propose a definition of this concept based on all the data collected in this investigation.

Date of Award	25 Jan 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)