Information and communication technologies as a sustainable competitive advantage for kindergartens and pre-schools

Abstract

This dissertation aims to understand the impact of Information and Communication Technologies (ICT) in Kindergartens and Pre-schools. In this thesis is tested if with the implementation of such technologies it is possible to create value for parents with children under 6 years-old and if it can became a sustainable competitive advantage. Thus, a value creation model is developed based on four different ICT with distinct functionalities and purposes: GPS Bracelet, Communication Platform, Homework Software and Online Didactic Game. Four interviews and 113 online surveys is conducted to evaluate which of those technologies are more valuable to parents with kids under 6 years old and the characteristics of those who support each technology. Afterwards, a sustainability analysis according to RBV model is done for those technologies that have proven to create value for this population. After this study, it is concluded that, in fact, some Information and Communication Technologies can create value to parents and they can also became a sustainable competitive advantage.

Date of Award	2013
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Paulo Amaral (Supervisor)