Innovation proposal for peer-to-peer investment platforms leveraging blockchain technology

  • Marko Zahartovskyi (Student)

Student thesis: Master's Thesis

Abstract

This thesis explores opportunities to innovate the business model of peer-to-peer (P2P) investment platforms through the application of blockchain technology, particularly concentrating on markets of developing countries. The primary objective is to identify and propose innovations to business models that not only generate profit but also create social value and support the economic development of these regions. A methodology incorporates both quantitative surveys and qualitative interviews with stakeholders in the form of potential international investors and Ukrainian entrepreneurs. Also, it addresses the analysis of the market landscape and identification of the generalised state-of-theart business model. Key findings lead to perceiving businesses seeking capital as the only customers while placing investors in the role of suppliers of capital resources. Also, research concludes that the needs of both categories can be satisfied by the same group of services: monitoring, audit, capacity-building and secondary market - while all these services can benefit from the transparent, trustless and efficient nature of blockchain. The feasibility analysis suggests that despite a competitive landscape, the proposed business model presents a viable opportunity for further development. However, it also proposes possible further developments of research, which would add to the understanding of the topic.
Date of Award24 Oct 2024
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)

Keywords

  • Business model
  • Blockchain
  • Innovation
  • Investment
  • Peer-to-peer
  • Social value
  • Social responsibility
  • Sustainability
  • Developing countries
  • Online platform
  • Platform
  • Porter five forces
  • SWOT
  • Feasibility analysis
  • Stakeholders

Designation

  • Mestrado em Gestão e Administração de Empresas

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