Inovação nos modelos de negócio resultante da pandemia
: caso do retalho de moda

  • Maria Francisca Craveiro Teixeira (Student)

Student thesis: Master's Thesis


In 2020, the fast reproduction of Covid-19, a disease caused by the Sars-CoV-2 virus, had a significant effect on consumer and market behavior, pushing the fashion retail industry into a new crisis. This dissertation aims to answer the following research questions: What new business models have emerged due to the Covid-19 Pandemic Crisis in the Fashion Retail Industry? How can business models be transformed for the postCovid-19 future? - Responding to the crisis with an eye on the future. In the first instance, to support the core research, the consequences and changes caused by the Covid-19 pandemic on consumer behavior were analyzed. Next, the emerging trends that this crisis triggered on the fashion system were further studied. As a research method, interviews were conducted with fashion managers and consumers. Subsequently, a detailed analysis of the information collected was carried out. This research was organized into a comparative analysis using the Nvivo program, and later the effects were discussed. At a time when the global landscape is fraught with uncertainty due to a pandemic whose end is not in sight, the path of transformation for the fashion industry is still long. As a result, rethinking the business model is inevitable. In numerous fields, transformations are already taking place, but many are still subtle. Today, it is a matter of survival to recognize them and, consequently, to change companies by restructuring the industry's behavior. With the Covid-19 crisis, the fashion industry had time to stop, rethink, and reinvent itself.
Date of Award13 Jul 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorJorge Julião (Supervisor) & Marcelo Gaspar (Co-Supervisor)


  • Innovation
  • Business models
  • Covid-19
  • Fashion Retail


  • Mestrado em Gestão

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