Intentionality toward internationalization through digital platforms

Abstract

This Thesis delves into the decision-making processes of aspiring entrepreneurs when it comes to international business ventures using digital platforms. By employing a blend of Structural Equation Modeling-Partial Least Squares (SEM-PLS) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA), the goal was to uncover how rational and intuitive thinking, attitudes, perceived norms, and behavioral control influence their entrepreneurial intentions in the realm of internationalization through digital platforms. Upon the analysis of a sample consisting of 79 participants, ranging between the ages of 20 and 32 years old, that we can classify as future entrepreneurs, it became evident that both rational and intuitive thinking significantly shape entrepreneurial aspirations, with intuitive cognition proving particularly influential. Furthermore, fsqca analysis revealed distinct entrepreneurial types based on their cognitive approaches, shedding light on their unique strategies in digital internationalization investment. The theoretical implications of this study emphasize the integration of cognitive decision-making theories into entrepreneurial research, providing valuable insights into how future entrepreneurs navigate global markets using digital platforms. Finally, this study enriches our understanding of entrepreneurial behavior in today's digital landscape, offering stakeholders a framework to foster innovation and drive growth in international digital entrepreneurship.

Date of Award	9 Dec 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Božidar Vlačić (Supervisor)