Internationalization of small and medium-sized companies
: the case of the Canarian food and beverage industry

  • Claudia Manescau Santos (Student)

Student thesis: Master's Thesis

Abstract

The thesis presented describes the situation at the time of internationalization of food and beverage SMEs in the Canary Islands. The case plays the role of a didactic tool as it allows students to apply theories and strategic frameworks they learn in class to a real-life situation.The Canary Islands are a group of Spanish islands in Africa, where internationalization is complex. There are several food and beverage companies that are not only unique, they are of high quality, so several companies want to internationalize and make known fantastic products of the islands. This region has more than 15 million tourists a year, one of the main sources of the islands, so many companies see possibilities through tourism.
Date of Award25 Oct 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Reis (Supervisor)

Keywords

  • Internationalization
  • Strategy
  • International strategy
  • Canary islands
  • Food and beverage industries and differentiation

Designation

  • Mestrado em Gestão e Administração de Empresas

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