Internationalization strategies of Portuguese Companies to India

: comparison between three strategies : Águas de Portugal, Efacec and Visabeira

Abstract

The present dissertation deals with internationalization strategies from companies in a small country developed economy, Portugal, to one of the largest economies in the World, India, with the purpose of raise awareness of the vast the vast business opportunities that this country can offer to Portuguese enterprises. The central research question is: “Do Portuguese companies have the capacity to satisfy the necessities of a country like India?” This investigation analyses three very different options of internationalization: Outsourcing, luxury market and Indian social problems, where an in-depth investigation is made on these segments, followed by a case study of three Portuguese companies that are currently exploring, respectively, these internationalization options. Besides the economic, political and demographic factors discriminated by the companies as being extremely attractive for their expansion, the main conclusion of this investigation is that Portuguese enterprises have the capacity to satisfy the needs of a country with the size of India, and do not necessarily have to pass through Goa to have success in this vast market. Based on the results, personalized recommendations were made to the companies analyzed, as well as highlighting other attractive sectors for Portuguese firms.

Date of Award	12 Mar 2018
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)