Kärcher's project Kira

: a cleaning robot navigating innovation

Abstract

This dissertation examines Kärcher's strategic initiative to introduce "Kira," an autonomous cleaning robot, to address labor shortages and enhance operational efficiency with robotics technology. The Case Study highlights strategic and technical challenges during development. Despite a promising market outlook, the project encountered delays due to limitations in the robotic setup, partly sourced externally, and Kärcher's traditional project management, which was unsuitable for iterative development. The core issue is whether external reliance compromised Kärcher's technological capabilities and if internal development or different partnerships could have led to better outcomes. The analysis emphasizes balancing proprietary technology with external alliances and adopting agile methods for managing complex software projects. A Literature Review explores strategic topics, including dynamic capabilities, organizational restructuring, and the role of ecosystems and platforms in technology-driven industries. The Teaching Note provides an analytical framework for instructors, fostering critical thinking on market positioning, partnership selection, project management, and platform strategies for in-class discussions and decision-making.

Date of Award	24 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Magalhães Guedes (Supervisor)