Launching a community app for Glooma

: a start-up company in the femtech industry

Abstract

This thesis explores femtech mobile app features, focusing on Glooma, a start-up company developing a breast self-exam device paired with a community app. The research aims to identify the most valued digital health features for women and assess their potential to increase engagement with femtech apps. Data was collected from 137 women, primarily in Portugal, through a survey evaluating interest in features across key health categories: Breast health/cancer self-check, Pregnancy Support, Postpartum & Babycare, Period Tracking and Fertility, Perimenopause/Menopause, Mental health, General Health & Wellness, and Sexual Health. The study analyzes how interest in specific features correlates with willingness-to-use. The interest evaluated through the survey regarding the various features showed relatively high values, indicating that this seems to be a market with significant untapped potential. Certain features demonstrated a greater ability to promote the use of femtech apps more effectively than others. For example, features related to tracking health data and personal health management appear to generate more engagement compared to features like sharing forums and peer testimonials.

Date of Award	23 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)