Liderança e storytelling

: o poder das histórias no contexto da liderança organizacional

Abstract

In the context of market dynamics in which we live, so competitive and inaccessible, with the crisis leading to a high unemployment rate and constant changes in organizations, the need to develop new leadership tools becomes a major challenge. Leadership is a topic with many years of research and constant change. This thesis, entitled Liderança e Storytelling: O poder das histórias no contexto da liderança organizacional, aims to understand how storytelling can have an effect when used in the communication of a leader in an organization, essentially in the relationship with your employees. The research that we conduct will address various topics that directly or indirectly relate to our central theme: leadership and storytelling. So we explore the themes of communication, leadership and its evolution over time, as their theories, from the most ancient to contemporary, focusing in particular on emotional intelligence and the relationship between leader and follower. Through a qualitative methodology, based on semi directive interviews with business leaders, we work from an empirical point of view the subject being studied, seeking to clarify, interpret theory, practice and leadership narratives and storytelling. As a main result, this research suggests that storytelling is a constant practice in communication leader, consciously or unconsciously, and that is important in organizations. On the other hand, however, it is not yet a technical and strategic used deliberately intended.

Date of Award	25 Jan 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)