Logoplaste

: how business models can play an important role in the achievement of sustained competitive advantage

Abstract

The following dissertation gives focus to the case study of Logoplaste, a successful Portuguese company where strategy plays an important role in the short and long term success of the company. Focusing on writing a dissertation that gives highlight to the creation and development of the firm’s valuable resources and the way it generated a sustained competitive advantage. As said, the company chosen to analyze, and to illustrate what VRIO (Valuable, Rare, Perfectly Inimitable, Organizational) resources are and the importance of abusiness model in the path to success of a firm is Logoplaste. As a company,Logoplaste has clearly showed how a small company can strategically position itselfapart from the bigger competitors and deliver a value-creating proposition that isvalued by its costumers. In the present dissertation, Logoplaste was able to sense amarket opportunity due to changes of consumer needs and the integration of the firm within its costumers’ value chain, and the importance of a “just-in-time” service. Trying to determine how firms can create and sustain competitive advantage is becoming a very important research topic. So this thesis, aims to try and highlight the importance and relevance ofLogoplaste’s business model. Giving a brief background on how it was developed, and providing a VRIO analysis of the firm’s business model. Logoplaste is recognizedfor delivering the best rigid plastic packaging solutions.

Date of Award	2011
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)