: a market development strategy in the United Kingdom

  • João Maria Dias Rodrigues (Student)

Student thesis: Master's Thesis


Logoplaste is a leading private Portuguese company that has been manufacturing rigid plastic packaging solutions since 1976, triggered by the lack of capacity of the Portuguese market to offer quality solutions. Behind the success of the company is its business model the so-called “Hole in the wall”. By the end of 2014, the company was already present in 17 countries in 4 different continents. In the company future strategic approach, two main markets are under focus, namely the UK and the US. The goal is clear and ambitious, based on a proactive investment, within 5 years to double its operation in these markets. The following case study based on the a deep analysis of the rigid plastic packaging industry, a close look over its business model and aiming to fulfill Logoplaste growth strategy in the UK market, suggests that Logoplaste should engage in an M&A transaction. In line with the reasoning, six potential companies were identified. An extensive analysis of the six companies would be extremely time consuming and involve a high degree of resources allocation by Logoplaste. Consequently the identification of the selection criteria and its appliance in order to restrain the number of companies analyzed it is surely the next step to be done.
Date of Award4 Nov 2015
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorJoão Simão Pires (Supervisor)


  • Business model
  • Internationalization
  • Rigid plastic packaging
  • M&A


  • Mestrado em Gestão: Programa Internacional

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