Luccas Neto : um formato híbrido no Youtube

Abstract

Luccas Neto is a youtuber who has one of the most famous profiles in Brazil. In 2014,Luccas Neto created his YouTube channel with diverse content and in 2017 hemanaged to stand out with children's content. Today, in a professional way, it is a phenomenon on the internet, with more than 39 licensed products with its brand, including toys, games, books and shows, which are part of its portfolio. Your channel has the impressive mark of over 400 million views. Given these numbers and considering that the use of mobile phones, computers and tablets among childrenhas become a common habit, we propose to study the format and content of Luccas Neto's program, especially with regard to the use of image, sound and text as language and editing resources. Another point to be analyzed is the advertising inserted in their programs. To this end, we intend to mobilize a mixed methodology (qualitative and quantitative) in order to study the ways of presenting marketing content on the YouTuber channel.

Date of Award	3 Mar 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Camila Arêas (Supervisor)