LUGGit’s innovation model

: how far can a luggage start-up travel?

Abstract

LUGGit was founded in 2019 with the vision to “build an end-to-end travel journeywithout travellers ever carrying luggage”. LUGGit realised there was a high demand fora market without a suitable offer and provided a unique service that allowed customers tohave their luggage collected, stored, and delivered back at the time and place of theirchoosing.The service was initially launched in Lisbon, then Porto. In October 2021 it was the turnof Vienna. This set the beginning for the fast internationalisation path that LUGGit wasaiming for. In 2022 the prediction was of launching the service in at least 5 Europeancapitals. Heading for a fast internationalisation seemed the right decision to try and havea first mover advantage. Nevertheless, competitors with deeper pockets could be attractedby the market potential uncovered by LUGGit and take advantage of the company’sinnovative idea.The Dissertation aims to analyse how should LUGGit manage its internationalisationprocess. For this purpose, it includes a Case Study with relevant information about thestart-up’s journey, a Literature Review section on theoretical topics related to the Caseissues, and a Teaching Note that analyses the key areas of the Case.

Date of Award	17 Oct 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Magalhães Guedes (Supervisor)