Luxury brands and the pressures to end their use of animal skin and animal testing

Abstract

The recent sustainability and ethical trends arising in business have resulted in changes within companies operations. This research aims at investigating the strategies implemented by luxury brands when facing the pressure of sustainability and ethics specifically for their use of animal skin and testing. These practices are frequently employed in the fashion and cosmetics industries for the development, manufacturing and distribution of products. To answer the research question, I conducted a multiple case study on two fashion and two cosmetics luxury brands. The findings of my research indicate that despite consumers expressed concerns, companies acknowledge animal cruelty with 2 different strategies. Many implement support and promotion of animal welfare strategies, but others elude and superficially treat the topic understudy to avoid getting too involved.

Date of Award	26 Jan 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)