Luxury jewellery brands and sustainability

Abstract

This research aims to understand how luxury jewellery brands can cope with sustainability requests. To answer the research question, we used a qualitative approach. We conducted a multiple case study on three jewellery brands, namely Tiffany & Co., Catbird and Matilde Jewellery, as these companies demonstrated commitments towards sustainability. The results show that to be more sustainable, the jewellery companies studied adopted different strategies: the implementation of alternative sourcing practices such as the use of recycled gold and diamonds, lab-grown diamonds, and sustainable packaging, strategies to improve traceability and transparency, guarantee of fair working conditions standards, as well as certification standards to prove compliance.

Date of Award	28 Apr 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)