The aim of this Dissertation is to assess the Portuguese market in order to deduct if the introduction of a new fast moving consumer good or FMCG in the food sector is attractive or not and to do this a market research will be done to determine if seems plausible to successfully introduce the product into the new market. Nowadays consumers are looking for attractive new innovative products to buy, there is a worldwide trend towards healthier food and more “artisan or specialty” and with this research we aim to analyze the opportunity in the Portuguese market for the introduction of a Bolivian food product, the product in question is a typical snack from Bolivia named “cuñape abizcochado”.In order to assess the market a research in the form of tastings and surveys was done to determine market potential for the product. The main findings from the research suggests that there is potential in the Portuguese market for the introduction of this particular Bolivian snack into the Portuguese market.
|Date of Award||30 Apr 2021|
- Universidade Católica Portuguesa
|Supervisor||João Cotter Salvado (Supervisor)|
- Market research
- Food industry
- Artisan or specialty food
- Mestrado em Gestão e Administração de Empresas