Marketing plan for a company in the renewable energy sector
: the Eurowind Energy Lda case study

  • Luisa Marafon de Mattos Gaia (Student)

Student thesis: Master's Thesis

Abstract

This study is about the creation of a marketing plan, related to the MFA Plan of the Master's in Marketing at the Catholic University of Portugal, regarding a six-month internship at Eurowind Energy Lda. For the development of this study, the Case Study method was adopted, with qualitative approaches combined with interviews. This thesis presents specificities of a complex and peculiar market, namely the renewable energy sector, in addition to focusing on the description of all the factors (internal and external) that currently affect the company in the market. It also conducts a SWOT analysis, based on these affecting factors, thus performing an analysis of the associated Marketing Mix. Finally, we arrive at an action plan, and its control, based on the objectives established by the company. The objective of this work is to develop a Marketing Plan for Eurowind Energy Lda and draw lessons about the challenges of this process and its implications.
Date of Award14 Jul 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAna Madsen (Supervisor)

Keywords

  • Renewable energy
  • Marketing plan
  • Eurowind Energy Lda

Designation

  • Mestrado em Marketing

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