Metas relativas como metas de desempenho

Abstract

This study was carried out in order to obtain a master's degree in management with specialization in Business Analytics. Its main objective was to analyze what is the impact on the performance of Portuguese companies of the adoption of relative targets as performance goals. Thus, this work begins with an introduction to management control systems and the existing performance targets. Then, through the completion of a questionnaire by several national companies and with the parallel collection of data of these same companies from the Sabi platform, it was possible to build econometric models that allowed the drawing of some conclusions that were analyzed applying the concepts previously studied. Throughout this study, it was possible to corroborate the thesis of some authors such as Albuquerque (2009), Holzhacker, Mahlendorf, & Matejka, (2013), Marques (2017) e Raynor & Pankratz (2015) who argue that the adoption of relative targets as performance goals have positive impacts on companies. In the specific case of this work, it was concluded that there was an increase of 8.35 units of the companies' performance (measured by ROA – Return on Assets).

Date of Award	14 Jul 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luís Marques (Supervisor)