Micro-foundations of sustainability perception

: what is the main individual driver of CSR Action?

Abstract

Sustainability and the responsibility of various actors within a society is emerging rapidly. In the academic literature on Corporate Social Responsibility (CSR), a corporation's individual level of CSR perception and action is still not a focus topic. However, comprehending this key driver is essential, considering that the individual decisions of CEOs, managers, and employees shape a corporation. Therefore, the main research question of this master thesis is to identify which individual driver has the highest impact on CSR perception and action. For this understanding, regression analysis and Oaxaca-Blinder-Decomposition models are used. Overall, the results of this master thesis indicate that gender plays the most crucial role in the difference between low and high levels of individual CSR perception and action - followed by the desire for group belonging and recognition, and morality.

Date of Award	2 Jul 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Peter V. Rajsingh (Supervisor)